(Take Your Self-Audit)
Dear Beautiful Soul,
I see you.
Not just your achievements or your carefully curated LinkedIn profile.
I see the woman behind the titles, beyond the metrics, beneath the mask of "having it all together."
I see you at 3AM, when the world is quiet but your mind isn't.
When the questions you can't ask in the boardroom become too loud to ignore.
"Why does achieving everything I wanted feel like losing myself?"
"When did success start feeling this heavy?"
I know this journey intimately.
Not because I'm another coach with strategies and systems (though yes, those matter).
But because I've walked alongside women who dared to question everything they built.
Like Lorraine, who found herself in the darkest place imaginable both personally and professionally.
Today, she's not just surviving; she's reaching heights she "didn't even realize she was looking for."
Her words, not mine:
"What Baz does is life altering. He reached my heart, my soul, and allowed me to come alive again."
Or Angela, who transformed her relationship with power entirely.
She stopped pushing through exhaustion and started leading from authentic presence.
Now her team doesn't just respect her they're inspired by her whole, unfiltered truth.
Then there's Sabrina, who discovered what happens when you stop trying to fit into old leadership models.
"Baz doesn't just offer advice," she shares, "he ignites a fire within. He empowers you to unlock unprecedented potential not just in yourself, but in your entire organization."
This isn't just about executive burnout or stress management.
Those are just symptoms of a deeper truth.
This is about reclaiming your soul in the midst of success.
About remembering who you were before the world told you who to be.
About leading from a place of power that doesn't require perfection.
I've watched women step into boardrooms not with rehearsed speeches, but with unshakeable presence.
I've seen them make million-dollar decisions from a place of inner knowing, not endless analysis.
I've witnessed them build global teams while staying deeply connected to themselves.
Your success got you here.
But your truth will take you further.
You don't need another strategy.
You need permission to lead differently.
To breathe differently.
To succeed differently.
To be differently.
The transformation you're seeking isn't about adding more to your already full plate.
It's about coming home to the woman you've always been beneath the achievements.
Ready to remember who you are beyond the titles?
With deep understanding and unwavering belief in your next chapter,
Baz
P.S. The fact that you're still reading means your soul knows something your schedule hasn't admitted yet.
It's time for real change.
Not the kind that looks good on paper, but the kind that feels true in your bones.
Hi I'm Baz...
I know what it's like to look successful on the outside while falling apart on the inside.
My journey from British military veteran to rock bottom taught me the hardest truth, sometimes you have to lose everything to find yourself.
After my own dark night of the soul battling depression, facing homelessness, and questioning everything I discovered something powerful.
Real transformation isn't about pushing harder. It's about coming home to yourself.
Today, I guide high-achieving women from exhaustion to embodied leadership. Featured in Yahoo, CEO Weekly, Women Leaders Magazine, and Digital Journal, my work goes beyond traditional coaching.
Not because I have all the answers, but because I understand the questions that keep you up at 3AM.
This isn't about adding more strategies to your life. It's about remembering who you were before the world told you who to be.
Ready to come home to yourself?
Begin With The Private Reset Ritual
Join hundreds of female executives who started their transformation here.
No pressure. No performance. Just presence.
(Start sleeping better in 5 days)
Dear Beauitful Soul,
You didn't climb this high to play small. You didn't shatter glass ceilings to accept mediocrity. You didn't sacrifice, struggle, and succeed just to maintain the status quo. Yet here you are, operating within systems and standards that were never designed for your brilliance, your depth, or your unique way of leading.
It's time to stop adapting to their standard and start creating your own. It's time to improve the standard not just for yourself, but for every woman who will follow in your footsteps. Because the world doesn't need another leader who fits the mold. It needs you to break it entirely.
The standard you've been measuring yourself against is broken. It's outdated, patriarchal, and fundamentally flawed. It rewards performance over presence, aggression over authenticity, and burnout over balance. It's a standard that asks you to choose between success and sanity, between power and peace, between leading and living.
But what if there was another way? What if you could lead from a place of wholeness rather than emptiness? What if you could set a new standard that honors both your ambition and your humanity? What if improving the standard meant returning to your truth rather than conforming to their expectations?
Let's be brutally honest about the leadership standard that's been handed down to us. It's a relic of a bygone era, created by and for men who had wives at home managing their lives, their emotions, and their households. It's a standard that assumes you have no other responsibilities, no emotional complexity, no need for connection or meaning beyond the bottom line.
This standard tells you that vulnerability is weakness, that asking for help is failure, that prioritizing your well-being is selfish. It demands that you be available 24/7, that you sacrifice your personal life for professional success, that you lead through fear and intimidation rather than inspiration and empowerment.
Under this standard, success is measured solely by external metrics: revenue, growth, market share, stock prices. It doesn't account for the human cost, the environmental impact, or the long-term sustainability of the methods used to achieve these results. It's a standard that creates leaders who are successful on paper but empty inside.
This is the standard that has created the epidemic of burnout among high-achieving women. This is the standard that makes you feel like you're never doing enough, never being enough, never achieving enough. This is the standard that has you questioning your worth despite your incredible accomplishments.
But here's what they don't want you to know: this standard is failing. Companies led by women consistently outperform those led by men. Organizations with diverse leadership teams are more innovative, more profitable, and more resilient. The old way of leading is not just outdated; it's ineffective.
When you try to fit yourself into a leadership mold that wasn't designed for you, something breaks. Sometimes it's your health. Sometimes it's your relationships. Sometimes it's your sense of self. But something always breaks, because you cannot pour yourself into a container that's the wrong shape without losing essential parts of who you are.
The Physical Cost: Your body keeps the score of every compromise you make, every boundary you cross, every time you choose their standard over your well-being. The headaches, the insomnia, the digestive issues, the chronic fatigue these aren't just symptoms of stress. They're your body's way of telling you that something is fundamentally wrong with how you're living and leading.
The Emotional Cost: You've learned to compartmentalize your emotions, to show up as the "strong one" even when you're falling apart inside. You've mastered the art of the professional mask, but you've forgotten what your real face looks like. You've become so good at managing everyone else's emotions that you've lost touch with your own.
The Relational Cost: The higher you climb, the lonelier it gets. Not because success is inherently isolating, but because the standard you're operating under doesn't allow for authentic connection. You can't be vulnerable with your team because that would be "unprofessional." You can't show uncertainty because that would be "weak." You can't ask for support because that would be "incompetent."
The Spiritual Cost: Perhaps most devastating of all is the loss of meaning, purpose, and connection to something greater than yourself. When you're operating under someone else's standard, you lose touch with your own values, your own vision, your own sense of what matters. You become successful in ways that don't matter to you, achieving goals that don't align with your soul.
This is the true cost of conforming to broken standards. It's not just about being tired or stressed. It's about losing yourself in the pursuit of someone else's definition of success.
Improving the standard doesn't mean working harder, achieving more, or pushing yourself further. It means fundamentally redefining what excellence looks like when it's filtered through your values, your wisdom, and your unique way of being in the world.
From Performance to Presence: The old standard measures you by what you do. The new standard recognizes you for who you are. It's about showing up fully, authentically, and powerfully in every interaction. It's about leading from a place of groundedness rather than anxiety, from confidence rather than insecurity, from love rather than fear.
From Perfection to Progress: The old standard demands flawlessness. The new standard celebrates growth. It recognizes that the most powerful leaders are those who are willing to be vulnerable, to admit mistakes, to learn and evolve. It understands that perfection is not just impossible; it's undesirable because it prevents real connection and authentic leadership.
From Competition to Collaboration: The old standard pits you against others in a zero-sum game. The new standard recognizes that there's room for everyone to succeed. It's about lifting others as you climb, about creating opportunities for those who come after you, about understanding that your success doesn't diminish anyone else's potential.
From Burnout to Balance: The old standard glorifies exhaustion and treats self-care as selfish. The new standard recognizes that sustainable success requires sustainable practices. It understands that you cannot pour from an empty cup, that taking care of yourself is not just important for you it's essential for everyone who depends on your leadership.
From Isolation to Integration: The old standard compartmentalizes your life, asking you to leave parts of yourself at the door. The new standard recognizes that you are a whole human being with a complex inner life, relationships that matter, and needs that deserve to be met. It integrates all aspects of who you are into how you lead.
When you decide to improve the standard, you don't just change your own life you change the lives of everyone around you. You become a model for a different way of being, a different way of leading, a different way of succeeding.
For Your Team: When you lead from authenticity rather than performance, you give your team permission to do the same. When you prioritize well-being alongside productivity, you create a culture where people can thrive rather than just survive. When you show vulnerability and humanity, you create psychological safety that allows for innovation, creativity, and genuine connection.
For Your Industry: When you succeed while maintaining your values, you prove that there's another way. You become living proof that you don't have to sacrifice your soul for success, that you don't have to choose between being powerful and being human. You pave the way for others to follow, creating a new template for what leadership can look like.
For Your Family: When you model healthy boundaries, authentic success, and integrated living, you teach the next generation that they don't have to choose between ambition and well-being. You show them that success without fulfillment is not success at all, that true achievement includes both external accomplishment and internal peace.
For Society: When women in positions of power operate from a different standard, it changes the conversation about what leadership looks like. It challenges the systems and structures that have kept us small, that have demanded we conform rather than transform. It creates space for a more inclusive, more sustainable, more human way of organizing our world.
Improving the standard isn't just a philosophical shift; it requires practical, concrete changes in how you operate, how you make decisions, and how you show up in the world.
Define Your Non-Negotiables: What are the values, practices, and boundaries that you will not compromise, regardless of external pressure? These become your new standard, your north star, your guide for every decision you make. They might include things like: "I will not sacrifice my health for my career," "I will not lead through fear," or "I will not compromise my integrity for short-term gains."
Redesign Your Success Metrics: Stop measuring yourself solely by external achievements and start including internal indicators of well-being. How do you feel at the end of each day? Are you energized or depleted? Are you growing or stagnating? Are you connected or isolated? These become equally important measures of your success.
Create New Rituals and Practices: The old standard operated on adrenaline, caffeine, and willpower. The new standard requires intentional practices that support your well-being, your clarity, and your connection to your deeper purpose. This might include meditation, journaling, regular exercise, time in nature, or whatever practices help you stay grounded and centered.
Build a Different Kind of Network: Surround yourself with people who support your new standard, who understand that success and well-being are not mutually exclusive. This might mean finding new mentors, joining different professional organizations, or simply spending more time with people who share your values and vision.
Communicate Your Standards Clearly: Don't assume that others will understand or respect your new way of operating. Be explicit about your boundaries, your values, and your expectations. This isn't about being difficult; it's about being clear. When you communicate your standards with confidence and consistency, others learn to respect them.
Improving the standard requires courage the courage to disappoint people who expect you to conform, the courage to succeed in ways that might not be understood or appreciated, the courage to prioritize your well-being even when others call it selfish.
It requires the courage to be the first, to be different, to be misunderstood. It requires the courage to trust that there's another way, even when you can't see the full path ahead. It requires the courage to believe that you deserve better, that we all deserve better, and that you have the power to create it.
This courage isn't about being fearless; it's about being afraid and moving forward anyway. It's about feeling the pressure to conform and choosing to transform instead. It's about recognizing that the discomfort of growth is far preferable to the pain of staying small.
The world is waiting for your version of excellence. Not their version, not the version you think you should want, but the version that emerges when you honor both your ambition and your humanity, when you integrate your power and your presence, when you lead from wholeness rather than emptiness.
This is your invitation to stop improving yourself to fit their standard and start improving the standard to fit your truth. This is your permission to succeed on your own terms, to lead in your own way, to create the change you want to see in the world.
The question isn't whether you're capable of improving the standard you've already proven your capability through everything you've achieved. The question is whether you're willing to do the inner work required to lead from authenticity rather than performance, from presence rather than pressure, from love rather than fear.
The world doesn't need another leader who fits the mold. It needs you to break it entirely. It needs your version of excellence, your definition of success, your way of being powerful while remaining human.
Are you ready to improve the standard?
If you're ready to stop conforming to broken standards and start creating your own definition of excellence, the Silent Collapse Diagnostic will help you identify where you've been compromising your truth and how you can begin to reclaim your authentic power. Because the world needs leaders who are willing to improve the standard, not just meet it.
Discover where you're compromising your truth and how to reclaim your power →
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